Approach content writing with the Semantic Web in mind and learn how to use web writing to build relationships and trust.
Who is this web writing course for?
- Freelance writers who want to add another layer of professionalism to their web content writing services
- Digital marketers who seek to engage in an authentic way with their audiences, establishing genuine connection
- SMB owners who want to inform their grasp of the bigger picture their business operates in and understand the role content writing plays on the web.
- In-house content writers who want to expand their understanding of web writing
- Solopreneurs who want to establish greater visibility and digital presence
Understanding how to write semantically for the web – which is semantic by its design and nature – has opened up a whole new frontier for me, which is quite exciting.
What will you learn throughout the course?
- What is the Semantic Web and why it matters for web writing
- How the semantic web changes the way we communicate and collaborate
- How texts have changed on the web
- How machines “understand” your content
- What are the steps for writing web content that resonates
- What is the rhetorical triangle about and how it fits the interconnectedness on the web
- Why you should start building a trusted identity on the web How to build trustworthy, engageable, discoverable digital presence
- How to reach out beyond keywords
What does the course include?
- 24 lectures with downloadable slides (below is the outline of each section with lectures)
- Materials to takeaway after each section with highlights from the lectures, translated into practical steps
- A practical section where you will write, practicing what you have learnt.
- A discount for WordLift (a WordPress plug-in for online content creators)
- Templates with basic questions to help you with planning, creating and distributing content that will serve your business goals while living up to the expectations of your customers.
I am a philologist fascinated by the metamorphoses of text on the Web. Curious about our networked lives, I explores how the Semantic Web vision unfolds, transforming the possibilities of the written word.
A former Plus Your Business Web Editor, I am currently writing for Ontotext, a leading semantic web technology company. When my little baby lets me, I am super active on Google +, exploring and living the interconnected lives the Semantic Web brought us.
About my vision for web writing
Below you will find an outline of the course.
I would love to have you on board! Don’t forget to use this coupon: WEBSITEV when enrolling in the course at: https://www.udemy.com/content-writing-in-the-semantic-web/learn/v4/
Content Writing in the Semantic Web (Course Outline)
In this section you will learn more about the underlying principles of the web and the role writing plays in it. Starting with a more conceptual look at texts on the web and text in general we will take a look and the way web writing has been and still is following the evolving nature of the web itself. We will also talk about the What? and the How? of the Semantic Web.
Your goal here is to understand the principles of an ever more connected web where machines understand web content better and the sophisticated ways they index classify and retrieve information for us change. This in turn changes the way we access content on the web as well as the way we create publish and interact with that content (the way we read and write included).
Writing as Connecting
In this section you will learn how you can use writing to connect with your audience or to build one, if you don’t already have it. You will also learn how to use web content writing to build trust and authority. Here you will learn how to go beyond keywords and thus broaden the range of topics covered by your content.
A living example of how web content is created through interaction is a Hangout I hosted with author, speaker and analyst David Amerland, where he was kind enough to talk about Ontologies and content writing.
Your goal in this section is to understand the importance of relationships and interactions on the web and use this knowledge to write texts that resonate. You have another goal here too and it is to learn about semantic markup and to be able to see the future of the web through the perspective of machine-understandable web content.
If you would like to see a sample lesson from this section, you can view one here: Beyond Keywords
Communicating in a Web of Trust
In this section we will take a look at writing from a perspective that has been ignored by content writing for various reasons for very long time. This perspective is trust.
On the more and more transparent Web, building trust is your magic wand which, as you will find out, is not so magic. It is all about hard work and devotion. Here we will introduce something seemingly unrelated to trust, namely the characteristics of data: velocity, variety, veracity and volume – the so called 4 Vs of data. We will also time travel as to see what Aristotle had to say about the modes of the art of persuasion (i.e. of Rhetorics) and some of the fundamental principles of communicating your point.
Your goal here is to use the parallel between the four Vs of data and the fundamental principles of rhetorics and learn how you can create trustworthy, engageable and discoverable content on the web. Your second goal is to learn to write with building trust and authority in the back of your mind.
Writing Topical and Relevant Content
In this section you will learn that topical and relevant web content is about interactions, conversations on multiple levels and on multiple platforms and above all – about serving your audience’s needs for information, dialogue, quality time reading.
Your goal here is to learn to think and act like a publisher and create an environment that will help you texts develop organically while at the same time following the principles of your core message.
Write with Me
In this last section we will go through the process of web content writing together. Your goal here is to practice what you’ve learned and apply the principles of the growingly interconnected web to your texts. I have prepared three assignments and several checklists for you to follow when writing your texts.
With that, and with your newly created texts, we will end our journey together and, hopefully, set off to a new one, with a deeper understanding for the way we should write on the web and a broader perspective on content writing and the role texts play on the (semantic) web.
I really hope you can join me for this course!
Please check out a sample lesson from the course on my website here: Beyond Keywords.
Thanks for paying attention.
Here’s the overview of the course on Slideshare: