This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketingContinue Weaving
4 Web Writing Mistakes To Avoid (and How I Didn’t)
Clarity in any environment takes energy, devotion and focus. On the Web, in a cyberspace with many intertwingled signals competing for our attention even more so. As David Amerland once shared: In a digital environment we are constantly switching between codes and, cultures, compensating the lack context or simply looking to decipher unknown threads ofContinue Weaving
What I Learned Writing The Brave New Text?
The Brave New Text, my book of essays about the metamorphoses writing and textuality undergo on the Web, is out in the world. It is now an artefact, a corpus of texts looking to find its own way into the giant intertextual fabrics of the Web. Now that I finished the boom, I have anotherContinue Weaving
Towards a Semantic Web Ethos [Book Excerpt]
Beneath every website, application, email, even under the tiniest tweet flow tons of data. Once linked, not unlike the documents we connect through hyperlinks, these data can create a whole new layer, woven in the Web’s fabrics. This layer is called the Semantic Web. Many paths enter the understanding of the Semantic Web concept. MostContinue Weaving
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