In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level,Continue Weaving
Linking up information to make the world a better knowledge space: A Dialogue with Ian Piper
Text and the Semantic Web have been part of enquiry for understanding human communication for quite a long time now. Questions about content, graphs, organisational change and the Yay! :) of the URI are always at the back of my mind when I explore how content on the Web is ideated, created and managed. AndContinue Weaving
Our Private and Public Lives: An Allegory of Our Connection With Data
In 2015 sociologist and philosopher Zygmund Bauman gave a presentation called From Privacy to Publicity in which he talked about the importance of privacy and the concerns regarding the lack of it. Bauman highlighted the need for a personal time were we could be alone with ourselves, and allow things in our head to mature,Continue Weaving
Knock, Knock, Web Weaver…
This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketingContinue Weaving
