Teodora Petkova

Weaving Texts into the Semantic Web

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Adding Value and a Little Semantics To Marketing Communication on the Web

April 24, 2022 by Teodora Petkova

CEEFAX

In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level,Continue Weaving

Linking up information to make the world a better knowledge space: A Dialogue with Ian Piper

March 11, 2021 by Teodora Petkova

Text and the Semantic Web have been part of enquiry for understanding human communication for quite a long time now. Questions about content, graphs, organisational change and the Yay! :) of the URI are always at the back of my mind when I explore how content on the Web is ideated, created and managed. AndContinue Weaving

Our Private and Public Lives: An Allegory of Our Connection With Data

December 27, 2020 by Teodora Petkova

In 2015 sociologist and philosopher Zygmund Bauman gave a presentation called From Privacy to Publicity in which he talked about the importance of privacy and the concerns regarding the lack of it. Bauman highlighted the need for a personal time were we could be alone with ourselves, and allow things in our head to mature,Continue Weaving

Knock, Knock, Web Weaver…

October 26, 2020 by Teodora Petkova

followthewhiterabbit Matrix

This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketingContinue Weaving

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Welcome, fellow web explorer!

I am a philologist fascinated by the metamorphoses of text on the Web and curious about the ways the Semantic Web unfolds. I work as a content writer based in Sofia. For project inquiries or consulting, please email me at toshko.afrikanski@gmail.com. You can also
schedule time with me.

My Brave New Text

Being Dialogic (2022)

In Being Dialogic I explain why the key to successful content on the Web is being dialogic, sharing my PhD research and professional practice related to marketing communication on the Web and its dialogic orientation. The book aim is to allow for broader perspectives on the processes of creating web content which take into account the idea of marketing as managing knowledge and of content writing as creating digital object, enriched with metadata.

The Brave New Text (2017)

The Brave New Text  is a book about web writing and how it transforms the way we communicate, exchange, experience and explore thoughts, ideas, goods. It is a kaleidoscope of perspectives through which you will see texts on the web, as new forms of textuality, as webs themselves, as processes that change us, word by word, link by link.

The Brave New Text consists of essays on writing for the Semantic Web as well as practical tips for creating connected and connecting texts.

The book’s website is The Brave New Text  and it features excerpts from the book together with thoughts and advice on web writing to help you weave your own web of words on the Web of People. Use it for inspiration, guidance and practical advice.

My Tiny Companion to Weaving Texts on the Web

This is a Web Writing guide to help you pave your own road to approaching web writing and making the best of it as a tool for growth, connections and more business.

I am currently reading:

Dialogue

Wandering Words

art (1) author (1) business (1) collaboration (1) content (18) content strategy (2) culture (2) data (4) david amerland (1) dialogic communication (2) dialogue (3) digital (6) digital marketing (2) google plus (2) hyperconnectivity (1) intertextual beings (1) knowledge (4) liberature (1) linked data (12) marketing (3) narratives (2) painting (1) relationships (1) representation (1) schema.org (2) search (1) semantic networks (2) semantics (3) semantic search (3) semantic technologies (2) semantic web (23) slow web (1) social presence (1) solid (4) Synesthesia (1) text (31) texts (1) textuality (2) the brave new text (3) UX (4) web (23) web content (2) webit (2) web writing (6) writing (18)

Kaleidoscope of Inspiration

  • MIT Technology review
  • Harvard Business Review
  • Think with Google
  • The TED-Ed project
  • Brain Pickings

Curious minds I follow

  • David Amerland’s website
  • Gideon Rosenblatt’s website
  • Aaron Bradley’s The Graph Lounge
  • Bill Slawski’s Blog

Random weaves

Intelligent Iguana Animal Alphabet from Kay Vincent

Knowledge Soup for the Soul

Thinking about how digital texts fit into the bigger picture of us building richly interconnected … [Read More...]

Building Bridges

CEEFAX

Adding Value and a Little Semantics To Marketing Communication on the Web

In this post I invite you to think about digital marketing communication as a way of communicating … [Read More...]

All that Web Writing Jazz

followthewhiterabbit Matrix

Knock, Knock, Web Weaver…

This post is about the poiesis of relationships on the Web and the essence of their content. In … [Read More...]

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