This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketingContinue Weaving
Seeing Enterprise Content as Semantic Capital
In this blog, I want to invite you to an exploratory intellectual journey towards a deeper understanding of “content”. “holy mother of cheeses, the Internet is not made out of content.” Yes. There is so much more to content than the creation and management of resources published on the Web. To begin with there isContinue Weaving
The Dialogue is the content
It is 1961. California. A salesman has his motorized roller skates refuelled at a gas station. In a sense he has his potential to drive sales augmented – he will be moving faster, transmitting the “marketing message” to more people, with higher efficacy. And just as he gains speed to reach yet another door… anContinue Weaving
The Web of People and Its Dialogic Potential: A Dialogue with prof. Michael Kent
Foraging the Web of science in my first PhD year, in-between somewhat monotonous papers and dry language, suddenly a “blinking” word-portal caught my attention and the tectonics of the world behind my eye moved. The word was “enthymematic”. Little I knew back then that it was a word that will slowly but steadily lead meContinue Weaving
Read more at: