Teodora Petkova

Weaving Texts into the Semantic Web

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Adding Value and a Little Semantics To Marketing Communication on the Web

April 24, 2022 by Teodora Petkova

CEEFAX

In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level,Continue Weaving

Semantic Interoperability and the Trees of Knowledge We All Take Care Of: A Dialogue With Pierre Lévy

November 4, 2021 by Teodora Petkova

Cyberia, as conceptualized by Escobar and lived by all of us is a magical place. It is the place I met Pierre Lévy anew (sic!) three times. “Hello Teodora, we follow each other on Twitter, I am happy to see you there!” was the first time I met Pierre  in the KGC community (thanks EllieContinue Weaving

Linking up information to make the world a better knowledge space: A Dialogue with Ian Piper

March 11, 2021 by Teodora Petkova

Text and the Semantic Web have been part of enquiry for understanding human communication for quite a long time now. Questions about content, graphs, organisational change and the Yay! :) of the URI are always at the back of my mind when I explore how content on the Web is ideated, created and managed. AndContinue Weaving

The Data-Centric Future Is Here, It Is Just Not Evenly Distributed: A Dialogue with Alan Morrison

November 12, 2020 by Teodora Petkova

What is that thing that bridges together content, data and knowledge? Could it be that taking a data-centric approach towards managing company’s data has little to do with tools and technologies and a lot more to do with mindset? What stops enterprises from walking the Semantic Web talk? And last but not least, isn’t machineContinue Weaving

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Welcome, fellow web explorer!

I am a philologist fascinated by the metamorphoses of text on the Web and curious about the ways the Semantic Web unfolds. I work as a content writer based in Sofia. For project inquiries or consulting, please email me at toshko.afrikanski@gmail.com. You can also
schedule time with me.

My Brave New Text

Being Dialogic (2022)

In Being Dialogic I explain why the key to successful content on the Web is being dialogic, sharing my PhD research and professional practice related to marketing communication on the Web and its dialogic orientation. The book aim is to allow for broader perspectives on the processes of creating web content which take into account the idea of marketing as managing knowledge and of content writing as creating digital object, enriched with metadata.

The Brave New Text (2017)

The Brave New Text  is a book about web writing and how it transforms the way we communicate, exchange, experience and explore thoughts, ideas, goods. It is a kaleidoscope of perspectives through which you will see texts on the web, as new forms of textuality, as webs themselves, as processes that change us, word by word, link by link.

The Brave New Text consists of essays on writing for the Semantic Web as well as practical tips for creating connected and connecting texts.

The book’s website is The Brave New Text  and it features excerpts from the book together with thoughts and advice on web writing to help you weave your own web of words on the Web of People. Use it for inspiration, guidance and practical advice.

My Tiny Companion to Weaving Texts on the Web

This is a Web Writing guide to help you pave your own road to approaching web writing and making the best of it as a tool for growth, connections and more business.

I am currently reading:

Dialogue

Wandering Words

art (1) author (1) business (1) collaboration (1) content (18) content strategy (2) culture (2) data (4) david amerland (1) dialogic communication (2) dialogue (3) digital (6) digital marketing (2) google plus (2) hyperconnectivity (1) intertextual beings (1) knowledge (4) liberature (1) linked data (12) marketing (3) narratives (2) painting (1) relationships (1) representation (1) schema.org (2) search (1) semantic networks (2) semantics (3) semantic search (3) semantic technologies (2) semantic web (23) slow web (1) social presence (1) solid (4) Synesthesia (1) text (31) texts (1) textuality (2) the brave new text (3) UX (4) web (23) web content (2) webit (2) web writing (6) writing (18)

Kaleidoscope of Inspiration

  • MIT Technology review
  • Harvard Business Review
  • Think with Google
  • The TED-Ed project
  • Brain Pickings

Curious minds I follow

  • David Amerland’s website
  • Gideon Rosenblatt’s website
  • Aaron Bradley’s The Graph Lounge
  • Bill Slawski’s Blog

Random weaves

CV data as Linked Data?

  Digital space is actual space, the space in which we live. A space is a set of relationships … [Read More...]

Building Bridges

CEEFAX

Adding Value and a Little Semantics To Marketing Communication on the Web

In this post I invite you to think about digital marketing communication as a way of communicating … [Read More...]

All that Web Writing Jazz

followthewhiterabbit Matrix

Knock, Knock, Web Weaver…

This post is about the poiesis of relationships on the Web and the essence of their content. In … [Read More...]

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