Teodora Petkova

Weaving Texts into the Semantic Web

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The Data-Centric Future Is Here, It Is Just Not Evenly Distributed: A Dialogue with Alan Morrison

November 12, 2020 by Teodora Petkova

What is that thing that bridges together content, data and knowledge? Could it be that taking a data-centric approach towards managing company’s data has little to do with tools and technologies and a lot more to do with mindset? What stops enterprises from walking the Semantic Web talk? And last but not least, isn’t machineContinue Weaving

Knock, Knock, Web Weaver…

October 26, 2020 by Teodora Petkova

followthewhiterabbit Matrix

This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketingContinue Weaving

Seeing Enterprise Content as Semantic Capital

September 8, 2020 by Teodora Petkova

In this blog, I want to invite you to an exploratory intellectual journey towards a deeper understanding of “content”. “holy mother of cheeses, the Internet is not made out of content.” Yes. There is so much more to content than the creation and management of resources published on the Web. To begin with there isContinue Weaving

Music, Taxonomies and What Defines a Sandwich: A Dialogue With Bob Kasenchak

June 6, 2020 by Teodora Petkova

Think cheeseburger. Now think rhythm. Now listen: “Cheeseburger, hot-dog, Cheeseburger, hot-dog”, this is how I once heard prof. Milcho Leviev explaining how he introduces people to the asymmetrical rhythms of Bulgarian folk music. [Check Maestro Leviev’s Bulgarian Boogie] Fast forward to these when reading and thinking about knowledge, meaning and life brings me as muchContinue Weaving

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Welcome, fellow web explorer!

I am a philologist fascinated by the metamorphoses of text on the Web and curious about the ways the Semantic Web unfolds. I work as a content writer based in Sofia. For project inquiries or consulting, please email me at toshko.afrikanski@gmail.com. You can also
schedule time with me.

My Brave New Text

Being Dialogic (2022)

In Being Dialogic I explain why the key to successful content on the Web is being dialogic, sharing my PhD research and professional practice related to marketing communication on the Web and its dialogic orientation. The book aim is to allow for broader perspectives on the processes of creating web content which take into account the idea of marketing as managing knowledge and of content writing as creating digital object, enriched with metadata.

The Brave New Text (2017)

The Brave New Text  is a book about web writing and how it transforms the way we communicate, exchange, experience and explore thoughts, ideas, goods. It is a kaleidoscope of perspectives through which you will see texts on the web, as new forms of textuality, as webs themselves, as processes that change us, word by word, link by link.

The Brave New Text consists of essays on writing for the Semantic Web as well as practical tips for creating connected and connecting texts.

The book’s website is The Brave New Text  and it features excerpts from the book together with thoughts and advice on web writing to help you weave your own web of words on the Web of People. Use it for inspiration, guidance and practical advice.

My Tiny Companion to Weaving Texts on the Web

This is a Web Writing guide to help you pave your own road to approaching web writing and making the best of it as a tool for growth, connections and more business.

I am currently reading:

Dialogue

Wandering Words

art (1) author (1) business (1) collaboration (1) content (18) content strategy (2) culture (2) data (4) david amerland (1) dialogic communication (2) dialogue (3) digital (6) digital marketing (2) google plus (2) hyperconnectivity (1) intertextual beings (1) knowledge (4) liberature (1) linked data (12) marketing (3) narratives (2) painting (1) relationships (1) representation (1) schema.org (2) search (1) semantic networks (2) semantics (3) semantic search (3) semantic technologies (2) semantic web (23) slow web (1) social presence (1) solid (4) Synesthesia (1) text (31) texts (1) textuality (2) the brave new text (3) UX (4) web (23) web content (2) webit (2) web writing (6) writing (18)

Kaleidoscope of Inspiration

  • MIT Technology review
  • Harvard Business Review
  • Think with Google
  • The TED-Ed project
  • Brain Pickings

Curious minds I follow

  • David Amerland’s website
  • Gideon Rosenblatt’s website
  • Aaron Bradley’s The Graph Lounge
  • Bill Slawski’s Blog

Random weaves

Linked Data and the Good Text [Book Excerpt]

In his “Lecture on Ethics”, Wittgenstein writes that the good way can only be conceived within the … [Read More...]

Building Bridges

CEEFAX

Adding Value and a Little Semantics To Marketing Communication on the Web

In this post I invite you to think about digital marketing communication as a way of communicating … [Read More...]

All that Web Writing Jazz

followthewhiterabbit Matrix

Knock, Knock, Web Weaver…

This post is about the poiesis of relationships on the Web and the essence of their content. In … [Read More...]

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