content strategy | Teodora Petkova

On the Alchemy of Content Strategy and Human Communication with Marie Girard

June 7, 2018 by Teodora Petkova

I met Marie Girard through an article where she beautifully and bravely compared content strategy and design to … alchemy. Yes, alchemy! Here is an excerpt from her An Alchemist’s Quest: Designing the Enterprise Content Model: This is where the quest for the Philosopher’s Stone that turns raw content matter into gold took us thus far.Continue Weaving

Content Strategy perceived as Ariadne’s Thread

January 22, 2015 by Teodora Petkova

It is around VIII century BC. Theseus, the mythical king of Athens, has arrived to Crete and is about to face his next adventure – kill the Cretan Minotaur. The beast, half bull and half man, is kept in the legendary Cretan Labyrinth where thousands have found their death either trying to kill the ferocious creature orContinue Weaving

Being Dialogic (2022)

In Being Dialogic I explain why the key to successful content on the Web is being dialogic, sharing my PhD research and professional practice related to marketing communication on the Web and its dialogic orientation. The book aim is to allow for broader perspectives on the processes of creating web content which take into account the idea of marketing as managing knowledge and of content writing as creating digital object, enriched with metadata.

The Brave New Text (2017)

The Brave New Text is a book about web writing and how it transforms the way we communicate, exchange, experience and explore thoughts, ideas, goods. It is a kaleidoscope of perspectives through which you will see texts on the web, as new forms of textuality, as webs themselves, as processes that change us, word by word, link by link.

The Brave New Text consists of essays on writing for the Semantic Web as well as practical tips for creating connected and connecting texts.

The book’s website is The Brave New Text and it features excerpts from the book together with thoughts and advice on web writing to help you weave your own web of words on the Web of People. Use it for inspiration, guidance and practical advice.

On the Alchemy of Content Strategy and Human Communication with Marie Girard

Content Strategy perceived as Ariadne’s Thread

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