content strategy | Teodora Petkova

On the Alchemy of Content Strategy and Human Communication with Marie Girard

June 7, 2018 by Teodora Petkova

I met Marie Girard through an article where she beautifully and bravely compared content strategy and design to … alchemy. Yes, alchemy! Here is an excerpt from her An Alchemist’s Quest: Designing the Enterprise Content Model: This is where the quest for the Philosopher’s Stone that turns raw content matter into gold took us thus far.Continue Weaving

Content Strategy perceived as Ariadne’s Thread

January 22, 2015 by Teodora Petkova

It is around VIII century BC. Theseus, the mythical king of Athens, has arrived to Crete and is about to face his next adventure – kill the Cretan Minotaur. The beast, half bull and half man, is kept in the legendary Cretan Labyrinth where thousands have found their death either trying to kill the ferocious creature orContinue Weaving

On the Alchemy of Content Strategy and Human Communication with Marie Girard

Content Strategy perceived as Ariadne’s Thread

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My series of talks: The Intertextual Animal

Web Scriptorium: Let’s talk about text on the Web