Teodora Petkova

Weaving Texts into the Semantic Web

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On the Alchemy of Content Strategy and Human Communication with Marie Girard

June 7, 2018 by Teodora Petkova

MARIE GIRARD

I met Marie Girard through an article where she beautifully and bravely compared content strategy and design to … alchemy. Yes, alchemy! Here is an excerpt from her An Alchemist’s Quest: Designing the Enterprise Content Model: This is where the quest for the Philosopher’s Stone that turns raw content matter into gold took us thus far.Continue Weaving

Content Strategy perceived as Ariadne’s Thread

January 22, 2015 by Teodora Petkova

It is around VIII century BC. Theseus, the mythical king of Athens, has arrived to Crete and is about to face his next adventure – kill the Cretan Minotaur. The beast, half bull and half man, is kept in the legendary Cretan Labyrinth where thousands have found their death either trying to kill the ferocious creature orContinue Weaving

Welcome, fellow web explorer!

I am a philologist fascinated by the metamorphoses of text on the Web and curious about the ways the Semantic Web unfolds. I work as a content writer based in Sofia. For project inquiries or consulting, please email me at toshko.afrikanski@gmail.com. You can also
schedule time with me.

My Brave New Text

Being Dialogic (2022)

In Being Dialogic I explain why the key to successful content on the Web is being dialogic, sharing my PhD research and professional practice related to marketing communication on the Web and its dialogic orientation. The book aim is to allow for broader perspectives on the processes of creating web content which take into account the idea of marketing as managing knowledge and of content writing as creating digital object, enriched with metadata.

The Brave New Text (2017)

The Brave New Text  is a book about web writing and how it transforms the way we communicate, exchange, experience and explore thoughts, ideas, goods. It is a kaleidoscope of perspectives through which you will see texts on the web, as new forms of textuality, as webs themselves, as processes that change us, word by word, link by link.

The Brave New Text consists of essays on writing for the Semantic Web as well as practical tips for creating connected and connecting texts.

The book’s website is The Brave New Text  and it features excerpts from the book together with thoughts and advice on web writing to help you weave your own web of words on the Web of People. Use it for inspiration, guidance and practical advice.

My Tiny Companion to Weaving Texts on the Web

This is a Web Writing guide to help you pave your own road to approaching web writing and making the best of it as a tool for growth, connections and more business.

I am currently reading:

Dialogue

Wandering Words

art (1) author (1) business (1) collaboration (1) content (18) content strategy (2) culture (2) data (4) david amerland (1) dialogic communication (2) dialogue (3) digital (6) digital marketing (2) google plus (2) hyperconnectivity (1) intertextual beings (1) knowledge (4) liberature (1) linked data (12) marketing (3) narratives (2) painting (1) relationships (1) representation (1) schema.org (2) search (1) semantic networks (2) semantics (3) semantic search (3) semantic technologies (2) semantic web (23) slow web (1) social presence (1) solid (4) Synesthesia (1) text (31) texts (1) textuality (2) the brave new text (3) UX (4) web (23) web content (2) webit (2) web writing (6) writing (18)

Kaleidoscope of Inspiration

  • MIT Technology review
  • Harvard Business Review
  • Think with Google
  • The TED-Ed project
  • Brain Pickings

Curious minds I follow

  • David Amerland’s website
  • Gideon Rosenblatt’s website
  • Aaron Bradley’s The Graph Lounge
  • Bill Slawski’s Blog

Random weaves

Intertextuality project by MacMullen.com

Social presence as a living intertextuality

My mom lives in a four-storey building where all the neighbours know each other. For a year or so … [Read More...]

Building Bridges

CEEFAX

Adding Value and a Little Semantics To Marketing Communication on the Web

In this post I invite you to think about digital marketing communication as a way of communicating … [Read More...]

All that Web Writing Jazz

followthewhiterabbit Matrix

Knock, Knock, Web Weaver…

This post is about the poiesis of relationships on the Web and the essence of their content. In … [Read More...]

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