The article aims to look at the corporate blog from the perspective of corporate citizenship concept and thus define business blogging as an effective marketing communications tool on the Web, only if used as a two-way, authentic, audience-wise communication practice. The potential of the business blog as a marketing tool is seen through the prismsContinue Weaving
This is where you can find all Teodora Petkova’s publications that are part of her PhD. [PDF and BibTeX links/descriptions included]