Traditional to digital Kotler

Being Dialogic (2022)

In Being Dialogic I explain why the key to successful content on the Web is being dialogic, sharing my PhD research and professional practice related to marketing communication on the Web and its dialogic orientation. The book aim is to allow for broader perspectives on the processes of creating web content which take into account the idea of marketing as managing knowledge and of content writing as creating digital object, enriched with metadata.

The Brave New Text (2017)

The Brave New Text is a book about web writing and how it transforms the way we communicate, exchange, experience and explore thoughts, ideas, goods. It is a kaleidoscope of perspectives through which you will see texts on the web, as new forms of textuality, as webs themselves, as processes that change us, word by word, link by link.

The Brave New Text consists of essays on writing for the Semantic Web as well as practical tips for creating connected and connecting texts.

The book’s website is The Brave New Text and it features excerpts from the book together with thoughts and advice on web writing to help you weave your own web of words on the Web of People. Use it for inspiration, guidance and practical advice.

In this post I invite you to think about digital marketing communication as a way of communicating … [Read More...]

Traditional to digital Kotler

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All that Web Writing Jazz

Knock, Knock, Web Weaver…