In 2015 sociologist and philosopher Zygmund Bauman gave a presentation called From Privacy to Publicity in which he talked about the importance of privacy and the concerns regarding the lack of it. Bauman highlighted the need for a personal time were we could be alone with ourselves, and allow things in our head to mature,Continue Weaving
Our relationships define us
The semantic web is about connections. We are defined by our relationships on different levels (with things, with people, with topics). Both offline and online we constantly enter and exit static and dynamic relationships, creating open systems of new or existing contexts, connections and meanings.
The beauty of this expanding interconnectedness is that we are its creators. We are the poets of networks, communities, hubs of shared values and interests. It is in this poiesis of relationships that new threads emerge, forming new shapes, and enriching the environment with newly connected dots.
Fortunately, the web allows more and more for precisely these connections to be represented and considered within the context of our behaviour and interactions.
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This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketingContinue Weaving
In this blog, I want to invite you to an exploratory intellectual journey towards a deeper understanding of “content”. “holy mother of cheeses, the Internet is not made out of content.” Yes. There is so much more to content than the creation and management of resources published on the Web. To begin with there isContinue Weaving
It is 1961. California. A salesman has his motorized roller skates refuelled at a gas station. In a sense he has his potential to drive sales augmented – he will be moving faster, transmitting the “marketing message” to more people, with higher efficacy. And just as he gains speed to reach yet another door… anContinue Weaving