In this post I invite you to think about digital marketing communication as a way of communicating value, which in the interconnected cyberspace of the Web, inevitably demands taking good care of the machine-readable aspect of the message, carrying the framed value, that is of the data it is annotated with. On a conceptual level,Continue Weaving
Our relationships define us
The semantic web is about connections. We are defined by our relationships on different levels (with things, with people, with topics). Both offline and online we constantly enter and exit static and dynamic relationships, creating open systems of new or existing contexts, connections and meanings.
The beauty of this expanding interconnectedness is that we are its creators. We are the poets of networks, communities, hubs of shared values and interests. It is in this poiesis of relationships that new threads emerge, forming new shapes, and enriching the environment with newly connected dots.
Fortunately, the web allows more and more for precisely these connections to be represented and considered within the context of our behaviour and interactions.
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There is a common thread connecting dialogic orientation and web writing. In this post I share how I discerned this thread so that we can use the newly found bond to adopt a dialogic approach to creating web content. To start, let’s first unsee web content. Unseeing Content This write-up is “content”. Formally, it isContinue Weaving
In 2015 sociologist and philosopher Zygmund Bauman gave a presentation called From Privacy to Publicity in which he talked about the importance of privacy and the concerns regarding the lack of it. Bauman highlighted the need for a personal time were we could be alone with ourselves, and allow things in our head to mature,Continue Weaving
This post is about the poiesis of relationships on the Web and the essence of their content. In marketing communications speak, this post provides several dots to connect in order to see the new communication scenario we are all in, and start weaving the Web, accordingly. Definitions of web content, in the context of marketingContinue Weaving