Teodora Petkova

Weaving Texts into the Semantic Web

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Seeing Enterprise Content as Semantic Capital

September 8, 2020 by Teodora Petkova

In this blog, I want to invite you to an exploratory intellectual journey towards a deeper understanding of “content”. “holy mother of cheeses, the Internet is not made out of content.” Yes. There is so much more to content than the creation and management of resources published on the Web. To begin with there isContinue Weaving

At the interstice of code, culture, and change: A dialogue with Anni Rowland-Campbell

August 13, 2020 by Teodora Petkova

Picture of Anni Rowland Cambell

It’s 11.01. I am half-way home, just finishing my morning walk. And I am one minute late for an online event called Brave Conversations. It feels awkward to be late for an event hosted by brilliant people like Intersticia and, nota bene, with the participation of Dame Wendy Hall. Yet, the pull is so strongContinue Weaving

Music, Taxonomies and What Defines a Sandwich: A Dialogue With Bob Kasenchak

June 6, 2020 by Teodora Petkova

Think cheeseburger. Now think rhythm. Now listen: “Cheeseburger, hot-dog, Cheeseburger, hot-dog”, this is how I once heard prof. Milcho Leviev explaining how he introduces people to the asymmetrical rhythms of Bulgarian folk music. [Check Maestro Leviev’s Bulgarian Boogie] Fast forward to these when reading and thinking about knowledge, meaning and life brings me as muchContinue Weaving

The Dialogue is the content

May 22, 2020 by Teodora Petkova

It is 1961. California. A salesman has his motorized roller skates refuelled at a gas station. In a sense he has his potential to drive sales augmented – he will be moving faster, transmitting the “marketing message” to more people, with higher efficacy. And just as he gains speed to reach yet another door… anContinue Weaving

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Welcome, fellow web explorer!

I am a philologist fascinated by the metamorphoses of text on the Web and curious about the ways the Semantic Web unfolds. I work as a content writer based in Sofia. For project inquiries or consulting, please email me at toshko.afrikanski@gmail.com. You can also
schedule time with me.

My Brave New Text

Being Dialogic (2022)

In Being Dialogic I explain why the key to successful content on the Web is being dialogic, sharing my PhD research and professional practice related to marketing communication on the Web and its dialogic orientation. The book aim is to allow for broader perspectives on the processes of creating web content which take into account the idea of marketing as managing knowledge and of content writing as creating digital object, enriched with metadata.

The Brave New Text (2017)

The Brave New Text  is a book about web writing and how it transforms the way we communicate, exchange, experience and explore thoughts, ideas, goods. It is a kaleidoscope of perspectives through which you will see texts on the web, as new forms of textuality, as webs themselves, as processes that change us, word by word, link by link.

The Brave New Text consists of essays on writing for the Semantic Web as well as practical tips for creating connected and connecting texts.

The book’s website is The Brave New Text  and it features excerpts from the book together with thoughts and advice on web writing to help you weave your own web of words on the Web of People. Use it for inspiration, guidance and practical advice.

My Tiny Companion to Weaving Texts on the Web

This is a Web Writing guide to help you pave your own road to approaching web writing and making the best of it as a tool for growth, connections and more business.

I am currently reading:

Dialogue

Wandering Words

art (1) author (1) business (1) collaboration (1) content (18) content strategy (2) culture (2) data (4) david amerland (1) dialogic communication (2) dialogue (3) digital (6) digital marketing (2) google plus (2) hyperconnectivity (1) intertextual beings (1) knowledge (4) liberature (1) linked data (12) marketing (3) narratives (2) painting (1) relationships (1) representation (1) schema.org (2) search (1) semantic networks (2) semantics (3) semantic search (3) semantic technologies (2) semantic web (23) slow web (1) social presence (1) solid (4) Synesthesia (1) text (31) texts (1) textuality (2) the brave new text (3) UX (4) web (23) web content (2) webit (2) web writing (6) writing (18)

Kaleidoscope of Inspiration

  • MIT Technology review
  • Harvard Business Review
  • Think with Google
  • The TED-Ed project
  • Brain Pickings

Curious minds I follow

  • David Amerland’s website
  • Gideon Rosenblatt’s website
  • Aaron Bradley’s The Graph Lounge
  • Bill Slawski’s Blog

Random weaves

Life in the Semiosphere

Think about something unthinkable for a moment: the Web, through which you probably reached and read … [Read More...]

Building Bridges

CEEFAX

Adding Value and a Little Semantics To Marketing Communication on the Web

In this post I invite you to think about digital marketing communication as a way of communicating … [Read More...]

All that Web Writing Jazz

followthewhiterabbit Matrix

Knock, Knock, Web Weaver…

This post is about the poiesis of relationships on the Web and the essence of their content. In … [Read More...]

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