The article aims to look at the corporate blog from the perspective of corporate citizenship concept and thus define business blogging as an effective marketing communications tool on the Web, only if used as a two-way, authentic, audience-wise communication practice. The potential of the business blog as a marketing tool is seen through the prismsContinue Weaving
Flying People, Machines and Cities (Newsletter, May 2019)
I love it when I see traces of semiotic processes in all kinds of places, not only on my favourite one – the Web semiopshere. May was such a month. First, I found this: These are stairs at the national Palace of Culture with inspiring lines by the Bulgarian poet Valeri Petrov. The poem isContinue Weaving
Raw Notes from Webit Festival 2019
In 2019 for yet another year Mr. Plamen Russev and his team did make a difference in the world of with Webit.Festival. The festival brought up on the stage a huge doze of inspiration and the best out of all investors, innovators, politicans and game changers for the cause of enlighted future! Here are myContinue Weaving
Digital Text as a Phenomenon of Culture
These are my slides from the International Forum of the Faculty of Slavic Studies at the Sofia University “St. Kliment Ohridski” 2019 where I talked about how I saw digital text. What makes digital text different? I. Text-specific differences Hypertext Ease of publishing, distribution, access (search/retrieval) Non-linearity, fragmentation Potentially all kinds of containers (DNA included)Continue Weaving
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