I know many writers (my younger self included) out there who struggle with creating web content the way they think it should be and not the way they feel and know in their heart it is to be.
This shouldn’t be the case.
The Web is abounding with examples of integrity (Cluetrain Manifesto) and care (Time Well Spent) and there’s no better time than now to start being respectful and mindful with web writing.
I believe web writing is a special kind of poetry: a poiesis of relationships.
With that understanding in mind any blog post opens wide for the dynamics of experiences and opportunities to connect, exchange, share. The rest is mind talk: conversions, KPIs, campaign goals, purchase funnels. All these are great and are welcome because they mean someone has recognized themselves in the writing. But they are not what web writing is about.
Web writing is about stories, about flying words and connected people
So, dear many writers out there (my younger self included), just keep writing the texts you want to see on the Web.
Be Concerned with Doing Good Work!