Web writing is the process of creating textual web content (blog posts, website copy, newsletters, product descriptions).Writing for the web involves publishing original, well-interlinked written pieces that are ready to engage the reader in an interaction.
What differentiates web writing from writing for other media are the opportunities textual web content opens for weaving messages and values into the the growingly interconnected information space, called the Semantic Web.
Web writing serves two purposes.
First, it structures your digital footprint.
Second, it is the thread that connects your business to your customers and prospects.
The digital footprint is data (content is data too) that you leave in the ever-expanding web, and the thread is the thread that sticks out from the search box, connecting you to other threads, those of other businesses and other people.
When we write we connect with the potential of various “containers” of relations, searching for, processing and synthesizing them with elaborate care and integrity. Wе inscribe signs and symbols on the web’s endless digital tabula.