Business is no separate from the things we do every day. Nor is marketing. Nor is digital presence.
All these are exchange. Exchange of goods, ideas, values and … texts.
Text is among the major vessels of messages. In these interconnected times, where markets have literally become dialogues (cf. Cluetrain Manifesto) we all write, as Ann Handley points out in her book Everybody writes.
I find the idea of marketing as igniting meaningful dialogues and creating and environment fostering both exchange and change fascinating.
In this win-win situation content, that is communication, is not only informational but also inspirational and open for everyone to continue creating.
My educational background is in Classical Studies and Creative Writing. Long story short, I am (at times dangerously) inclined to dig deep into words and concepts and am very considerate and responsible in their usage.
I am grateful and fascinated to live and work in times when writing, marketing and social media truly belong to the realm of artful dialogue, open two-way communication and meaningful creation.
Fortunately gone are the days when I thought writing doesn’t pay your bills. Finding the artist in me quite late in life, I realized I was fighting the wrong battles, hiding behind titles like “Latin teacher”, for example. Yes, I did teach Latin at Sofia University for 6 years.
I made my first excursion into content writing in 2010. I knew I wanted to write and craft amazing content, but wasn’t sure how exactly I was supposed to reconcile my idea of profound writing with the need for keyword stuffed content. I tried hard though and as a result I got into the habitus of writing for the web.
In 2011 I decided that the need to write could no longer be satiated with a part-time job and took the leap to leave behind all the structures I’d been part of for several years and become a freelance content writer. I started with writing texts for websites, and yes, this was SEO bulk copy stuff. Several months later I also began contributing to several online magazines and an offline one. In 2012 I completely moved to online publishing, helping companies with content creation, writing for their blogs.
Meanwhile things have changed.
Writing has started to go back to its original purpose – communicating with people. 2012 was also the year when I had the necessary space of time and the creative freedom to develop my own, very dear to my heart project, called eventsinbulgaria.com.
In 2013 I felt the need for a context different from my own and joined the team of Ognyan Mladenov, for whom I’ve been developing content as a freelancer since 2010. This was a life-changing year. As an in-house content writer at SEOM I developed written content, translated, curated, and took care of the content and the content strategy of the corporate website. Most importantly I joined Google Plus and set off on a journey.
Further on, happily having been given part of my time to dedicate to my own projects, I continued with Events in Bulgaria and also launched a blog in the beginning of 2014 (tfortext.com). I also enrolled in the PYB Academy course [this is a referral link to the free Quickstarter Guide for Google + by Plus Your Business], becoming one of its founding members.
Later on, in mid 2014 I joined the PYB Team for an year and meanwhile became a moderator of the Google Semantic Search community – both these help me expand my knowledge about Google +, semantic web and digital relationships, which are the basis of valuable content and effective, inspired writing.