Hey, I am Teodora! As an ID :) I exist in this form: https://orcid.org/0000-0002-5928-7961.
I am grateful and fascinated to live and work in times when writing, marketing and social media truly belong to the realm of artful dialogue, open two-way communication and meaningful creation.
These days in my work life I am committed to teaching web writing to students at the Content Strategy Masters program in FH Joanneum, living web writing with Ontotext and researching marketing communications on the Web within my PhD studies (not much to show in English, but here’s a slide deck).
Below you will find more about:
My educational background is in Classical Studies and Creative Writing. In 2019 I embarked on a PhD journey in the Faculty of journalism and mass communication at the Sofia University. I am exploring the aspects of marketing communications, more specifically their content on the Web.
I made my first excursion into content writing in 2010. I knew I wanted to write and craft meaningful content, but wasn’t sure how exactly I was supposed to reconcile my idea of profound writing with the need for keyword stuffed content. I tried hard though and as a result I got into the habitus of writing for the web.
In 2011 I decided that the need to write could no longer be satiated with a part-time job and took the leap to leave behind all the structures I’d been part of for several years and become a freelance content writer. I started with writing texts for websites, and yes, this was SEO bulk copy stuff. Several months later I also began contributing to several online magazines and an offline one. In 2012 I completely moved to online publishing, helping companies with content creation, writing for their blogs.
Meanwhile things have changed.
Writing has started to go back to its original purpose – communicating with people. In 2013 I felt the need for a context different from my own and joined the team of Ognyan Mladenov, for whom I’ve been developing content as a freelancer since 2010. This was a life-changing year. As an in-house content writer at SEOM I developed written content, translated, curated, and took care of the content and the content strategy of the corporate website. Most importantly I joined Google Plus (yes, the dead town that eventually died) and set off on a journey. Later on, in mid 2014 I joined the PYB Team for an year and meanwhile became a moderator of aa Google Semantic Search Community where I expanded my knowledge , semantic web and digital relationships, which are the basis of valuable content and effective, inspired writing. In 2015 I joined the Ontotext team as a content writer (link to my author page with the articles I wrote for Ontotext). In 2018 I created a web writing seminar called Web Scriptorium. Somewhere inbetween I published my book The Brave New Text and created the course Content Writing in the Semantic Web.
In 2020 I joined FH Johanneum as a lecturer as an affiliated lecturer. It was the Heinz Wittenbrink who invited me to teach the students from the Master’s Program “Content Strategy” Web Writing.
The customer is not a moron. She’s your wife.
Business is no separate from the things we do every day. Nor is marketing. Nor is digital presence. All these are exchange. Exchange of goods, ideas, values and … texts.
Text is among the major vessels of messages. In these interconnected times, where markets have literally become dialogues (cf. Cluetrain Manifesto) we all write, as Ann Handley points out in her book Everybody writes.
I find the idea of marketing as igniting meaningful dialogues and creating and environment fostering both exchange and change fascinating.
In this win-win situation content, that is communication, is not only informational but also inspirational and open for everyone to continue creating.
These days I mainly write for Ontotext and Wordlift and my PhD thesis :) I also have a couple of hours per week for new long-term projects. If you need a content writer and somebody with whom you want to think through the messages and the feel of your web content, I will be happy to hear from you and work with you.