It is 1961. California. A salesman has his motorized roller skates refuelled at a gas station. In a sense he has his potential to drive sales augmented – he will be moving faster, transmitting the “marketing message” to more people, with higher efficacy. And just as he gains speed to reach yet another door… anContinue Weaving
The Web of People and Its Dialogic Potential: A Dialogue with prof. Michael Kent
Foraging the Web of science in my first PhD year, in-between somewhat monotonous papers and dry language, suddenly a “blinking” word-portal caught my attention and the tectonics of the world behind my eye moved. The word was “enthymematic”. Little I knew back then that it was a word that will slowly but steadily lead meContinue Weaving
4 Web Writing Mistakes To Avoid (and How I Didn’t)
Clarity in any environment takes energy, devotion and focus. On the Web, in a cyberspace with many intertwingled signals competing for our attention even more so. As David Amerland once shared: In a digital environment we are constantly switching between codes and, cultures, compensating the lack context or simply looking to decipher unknown threads ofContinue Weaving
The corporate citizen learns to write on the Web: Blogging as a marketing communications tool
The article aims to look at the corporate blog from the perspective of corporate citizenship concept and thus define business blogging as an effective marketing communications tool on the Web, only if used as a two-way, authentic, audience-wise communication practice. The potential of the business blog as a marketing tool is seen through the prismsContinue Weaving
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